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Mid-March 2014 Newsletter

1.  Deconstructing Dinner (and Reconstructing our Food System): March 25, 7pm, OK College, Kal Campus lecture theatre in Vernon. Join Jon Steinman, food journalist, as he talks about such foods as garlic and pork, and shows segments from his new TV series. Suggested donation $5 at the door to cover travel costs.  DVD's will be available at the door. SENS is sharing sponsorship with Food Action Society and other local groups.
2. War on Wolves: Wolves play a vital role in maintaining the ecological balance. Come and learn about these key predators through a documentary "Lords of Nature", March 28, 7 pm, 3401 22nd Street. Please RSVP to mary.stockdale@gmail.com  as space is limited.
After viewing the 1 hour documentary, Jungyon, a North Okanagan resident, will be discussing the situation that wolves are now facing in BC, and in the Okanagan Valley particularly. As these beautiful and important animals move into our region, we need to be better educated about the valuable ecological role they play, the policies that the BC government has towards them, and what we can do to promote a better land management ethic.
3. BC Parks Alert:  Park Amendment bill paves the way for industrial exploration?
click here for more information
4. Ikea Contest: Are you working on any projects to improve your neighbourhood that could use some light? ...giving light to rooms at your rec center or a shelter you volunteer at, creating an art installation to inspire your neighbourhood ... helping a local startup to be more energy efficient, Ikea wants to know your bright idea. Just fill out a quick form and share it and they'll choose one idea to help bring to light! LED lights to be given away for bright ideas! Forms at http://www.ikea.com/ms/en_CA/Contest/brightideas.html
Contest begins March 3, 2014 and concludes on March 17, 2014.
5. Free Workshop if...you promote these 2 workshops... With Doug McKenzie–Mohr, Ph.D.,  Environmental Psychologist  The cornerstone of sustainability is behaviour change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach—community–based social marketing—has emerged as an effective alternative for delivering programs to foster sustainable behaviour. 

Doug will be delivering introductory community-based social marketing workshops in Vancouver and Nanaimo this October.  These workshops will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs across the globe. Descriptions of the introductory workshop is provided below (early-bird pricing is in effect until April 30th).

Registration Site Vancouver: https://register.cbsm.com/workshops/vancouver-british-columbia-2014

Registration Site Nanaimo: https://register.cbsm.com/workshops/nanaimo-british-columbia-2014

Until September 30th you can win  a free registration to these workshops by promoting them within your networks.  In total, three prizes are available:  the three individuals who most extensively promote the workshops will win a free registration to either the Vancouver or Nanaimo workshop.  To be entered, let us know by September 30th what you have done to promote the workshops. 

Best, Doug

Doug McKenzie–Mohr, Ph.D. 
Environmental Psychologist 


About the Speaker

Dr Doug McKenzie-Mohr is the founder of community-based social marketing.  Recommended by Time magazine, his book "Fostering Sustainable Behaviour” has become requisite reading for those who deliver environmental programs.   The approaches that Dr McKenzie-Mohr advocates in these workshops are now being utilized globally.  For example, Queensland's "Home WaterWise Service” and "ClimateSmart Home Service,” which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I've ever attended.

-Speaker was wonderful.

-The best workshop/conference I have ever experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended – on any topic! 

Who should Attend?

This workshop will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. A description of the workshops is provided below. 

Introduction (October 20-21, Vancouver; October 22-23, Nanaimo): The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.  Each participant will receive a copy of the new edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for attending advanced workshops with Dr. McKenzie-Mohr.

Group Bookings:

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.


Vancouver: The workshop is being held at the Vancouver Public Library's Conference Centre (Alma VanDusen Room, lower level, 350 West Georgia Street, BC) and begins at 9:00 am on both days. We will finish at 4:30 pm on the first day and at 4:00 pm on the second day. We would ask that you arrive at 8:30 am on the first day so that we can deal with registrations prior to our start. Lunch is provided on both days.

Nanaimo: The workshop is being held in the Board Room at the Regional District of Nanaimo Administration Building, 6300 Hammond Bay Road, Nanaimo and begins at 8:30 am on both days.  We will finish at 5:00 pm on the first day and at noon on the second day. We would ask that you arrive just before 8:30 am on the first day so that we can deal with registrations prior to our start. 

Additional Information and Registration: 

Registration Site Vancouver: https://register.cbsm.com/workshops/vancouver-british-columbia-2014

Registration Site Nanaimo: https://register.cbsm.com/workshops/